Get answers about how comprehensive financial planning works and what to expect.
How are your fees structured?
Our advisory fees are based on a percentage of assets under management. As your assets grow, the percentage decreases. This structure reflects the long-term nature of our client relationships, aligns our interests with our clients and supports the depth of planning we provide. Transparency is central to how we work. All fees are clearly explained before you become a client, and we are always available to answer questions so you understand exactly how your fees are calculated and why specific approaches may be recommended.
Where are my accounts held?
Your accounts are held at Charles Schwab. Schwab safeguards your assets, executes trades, and provides secure online access so you can view your accounts at any time.
Your investments may include strategies from leading investment firms such as Goldman Sachs, BlackRock, WisdomTree, and City National Rochdale. We also continually evaluate investment managers to ensure strategies remain aligned with your goals and time horizon.
Who will I work with day-to-day?
You will work with a dedicated advisory team through our team-based service model. This approach is designed to provide continuity, depth of expertise, and consistent support.
Your team includes a Senior Financial Planner who provides strategic oversight, a Lead Financial Planner who serves as your primary point of contact, and an Associate Advisor who supports analysis and implementation. All Senior and Lead Financial Planners are CFP® professionals. Our operations team also assists with account administration, paperwork, and scheduling.
Why do clients choose to work with True Wealth?
Clients value the clarity, calm and confidence that come from having a trusted partner guiding their financial decisions. We focus on education, transparency, and thoughtful planning so clients understand their options and feel empowered to move forward with confidence. Rather than focusing solely on numbers, we help connect financial decisions to purpose and values. We also work across generations, helping families build shared understanding and continuity. Our relationships are long term, and we are deeply committed to guiding clients to and through financial independence.
What type of clients do you work with?
We typically work with individuals and families between ages 35 and 60 who have built meaningful wealth—usually a net worth above $2 million or household income exceeding $300,000. More than the numbers, our clients share a desire for clarity, transparency, and a long-term planning partnership.
Do you have a minimum account size or net worth requirement?
For our full advisory relationships, we generally work with clients who have $2 million or more in net worth or household income above $300,000. However, we believe quality guidance should be accessible to everyone—which is why we created our All Access Program for those who don't yet fit these thresholds.
What if I don't meet your typical client profile?
We'd still love to help. Our All Access Program provides free 90 minute consultations with a Certified Financial Planner®—no minimums, no cost, no obligation. Everyone deserves access to professional guidance.
What does it mean that you're a fiduciary?
As fiduciaries, we're legally obligated to act in your best interest—not ours. We don't earn commissions on products or get paid to recommend one investment over another. Our only job is to give you honest guidance that serves your goals.
Who do you work with?
Individuals and families ages 35-60 with $2M+ net worth or $300K+ income who want comprehensive financial planning.
What services do you offer?
Comprehensive financial planning including cash flow, investments, taxes, insurance, debt strategy, estate planning, and retirement planning.
Is your first consultation free?
Yes. We offer complimentary consultations with no obligation.
Do you work with my CPA or attorney?
Yes. We coordinate with your existing professionals to ensure everyone works together.
Do you prepare tax returns?
No. We focus on proactive tax planning and strategy throughout the year. We coordinate with your CPA or tax preparer who handles return preparation and filing.
When should I start tax planning?
Now. The best tax strategies are implemented throughout the year, not during tax season. The earlier we start, the more opportunities we can capture.
Do I need to change my CPA to work with you?
Not at all. We work alongside your existing tax professional. If you don't have one, we can make an introduction to trusted CPAs in our network.
How is tax planning different from tax preparation?
Tax preparation looks backward—it reports what happened last year. Tax planning looks forward—it identifies strategies to optimize your future tax position and coordinate with your broader financial goals.
What if tax laws change?
We monitor tax law changes continuously and proactively reach out when changes may impact your situation. Our strategies are designed to be flexible and adapt to new regulations.
Can tax planning really make a significant difference?
Absolutely. For high-income households, strategic tax planning can save tens of thousands of dollars annually while supporting your broader financial goals. More importantly, it provides clarity and confidence in your decisions.
What types of accounts can you manage?
We manage taxable investment accounts, Traditional IRAs, Roth IRAs, SEP IRAs, 401(k) rollovers, trust accounts, and other investment accounts. While we can't directly manage employer retirement plans like 401(k)s, we provide guidance on allocation, contribution strategies, and coordinate these assets with your overall plan.
Do you use individual stocks or funds?
We primarily use institutional-quality mutual funds and ETFs that provide broad diversification, cost efficiency, and tax management advantages. These tools allow us to build sophisticated portfolios without the concentration risk of individual securities. In specific situations, individual stocks or bonds may be appropriate.
How often will we review my portfolio?
We conduct formal portfolio reviews at least quarterly as part of your regular financial planning meetings. Beyond scheduled reviews, we continuously monitor your investments and communicate proactively when markets shift significantly or your circumstances change.
Can you work with my existing investments?
Yes. We can evaluate your current holdings and develop a transition strategy that considers tax implications, embedded gains, and your overall financial plan. We'll never recommend changes solely for the sake of change—only when it serves your best interests.
Do you offer socially responsible investing?
Yes. If aligning your investments with your values is important to you, we can incorporate ESG (Environmental, Social, Governance) considerations or values-based screening into your portfolio design. We'll discuss your priorities and build a strategy that reflects both your financial goals and personal values.
How do you handle market downturns?
Market volatility is inevitable. We prepare for it by designing portfolios aligned with your risk tolerance and timeline from the start. During downturns, we focus on your long-term plan, look for tax-loss harvesting opportunities, and rebalance strategically. We'll communicate clearly about what's happening and why staying the course usually serves you best.
Do I need an estate plan if I'm not wealthy?
Yes. Estate planning addresses guardianship for minor children, healthcare decisions, and asset distribution regardless of net worth. Everyone benefits from clarity.
What's the difference between a will and a trust?
Wills direct asset distribution after death through probate court. Trusts allow assets to transfer privately, avoid probate, and provide more control over timing and conditions. We help determine what's appropriate for your situation.
How often should I update my estate plan?
How often should I update my estate plan?
What happens if I die without an estate plan?
State intestacy laws determine who inherits your assets, who manages your estate, and who cares for minor children. This rarely aligns with personal wishes.
When should I start planning for a business exit?
The earlier the better. Ideally, exit planning begins several years before a transaction so there is time to optimize valuation, structure the sale for tax efficiency, and align the outcome with your personal financial goals. Even if a sale is not imminent, having a plan in place creates clarity and flexibility.
Do you handle the actual sale of my business?
No. Our role is to help you prepare financially for the transaction and plan for life after it. We collaborate with your attorney, CPA, business broker, and other professionals to ensure the financial strategy surrounding your exit is coordinated, tax-efficient, and aligned with your long-term goals.
What happens to the proceeds after a sale?
We design an investment and cash flow strategy for your post-sale financial life. This includes managing proceeds in a way that supports your goals, whether that is financial independence, philanthropy, new ventures, or a combination.
Can you help if I am not sure whether to sell?
Yes. Part of our process is helping you evaluate whether and when a transition makes sense. We help you understand what financial independence looks like for you, model different scenarios, and define what a successful outcome means before any decisions are made.
What types of equity compensation do you help with?
We work with professionals who hold stock options (ISOs and NSOs), restricted stock units, employee stock purchase plans, concentrated stock positions, and early-stage equity.
When should I start planning around my equity compensation?
As soon as possible. Many equity decisions have time-sensitive tax implications, and earlier integration into your financial plan provides greater flexibility before vesting dates or liquidity events.
Do you coordinate with my CPA on tax strategy?
Yes. We work closely with your CPA to ensure exercise timing, diversification decisions, and income planning are coordinated for optimal tax efficiency, given the complex, multi-year tax implications of equity compensation.
Can you help if I have equity in a private company?
Absolutely. We assist with stock options, RSUs, founder shares, and profit interests in private companies, helping clients navigate complex and high-stakes decisions in a coordinated, tax-aware manner aligned with their goals.
Who do you typically work with?
We work with individuals and families who want clarity and confidence around their finances, so their wealth supports the life they want to live. We partner with those seeking ongoing advisory relationships rather than transactional services — clients who prioritize aligning financial resources with personal values and desire long-term guidance from mid-career through financial independence.
Who is not the right fit?
Strong relationships require trust, openness, and shared expectations. Poor matches include those preferring transactional arrangements, seeking investment management without integrated planning, favoring short-term market timing, uncomfortable disclosing complete financial information, or prioritizing benchmark performance over life-centered planning.
Who do you typically work with?
We work with individuals and families who want clarity and confidence around their finances, so their wealth supports the life they want to live. We emphasize long-term partnerships with clients seeking alignment between financial resources and personal priorities like family, charitable giving, and generational impact — functioning as a 'to and through' planning firm, beginning relationships during mid-career and continuing through financial independence.
Are you hiring?
We remain always open to connecting with people who share our values and commitment to empowering others — welcoming conversations with candidates interested in growth-focused, meaningful work.
Ready to start planning?
Let's talk about your financial future and what truly wealthy means to you.